Acura is Superhero Worthy

In the 2012 action flick, The Avengers, there is only one type of real life car in the whole movie. Acura. Whenever a cool car is shown and the logo is seen on the front of the car, it's an Acura. Product placement is something that many advertisers take part in to try to sell products through movies and shows.


Putting Acura's coolest models in The Avengers subliminally places an image into a viewer's head. Connecting the Acura with iconic Marvel super heroes makes the car seem so much more appealing, since Tony Stark (Robert Downey Jr.) drives one in the movie. The company is attempting to get viewers to see the Acura logo as many times as possible as they watch the Avengers so they will make sure to think about Acura when looking for a new car.

The Avengers are so cool, and the movie was watched so much, Acura got a lot of product placement into one movie to maximize the advertising that they get. Movie theatres and dvds don't have commercials so the next best thing is to put the commercial in the movie.